How to Plug your Pro Photography Business With DVDs and Slideshows
DVD and videos are a great marketing resource for any wedding photographer and are heavily underused. Done well they can boost and plug your brand and make a contribution to your SEO traffic. It is important to grasp that the making of a DVD slideshow is simple and there are a number of different systems available to do that. Once it's been produced it is critical to distribute it in as many different forms and as widely as possible. Let's look at some of the options:
The easiest way to Produce A Slide-show
There are numerous systems available from different providers. For one or two years the market leader was a system called ProShow Gold (for the PC). Mac users have always had fantastic DVD creation tools such as Final Cut. However in the last couple of years there's a new (web hosted) DVD system called Animoto. It doesn't provide all of the power and flexibility of the other systems but this is the reason why it is so good for the majority of photographers "it is so convenient to use and produces great results. Upload your images, choose your music and 'BAM ' you have a amazing slideshow.
Slideshows can be put on your internet site as marketing demonstrations of your work, they can be burned to DVD and sent out to clients to play on their own home systems or they can be uploaded to YouTube or other video hosting sites for everybody to see.
Remember, if you upload a video to any site that is not your own, always include a description of your services and a link pointing back to your site.
2nd thing to bear in mind. Always include your company name, webs address, tel and e-mail in the slideshow itself "so whether or not it gets copied and re-used, you info is always detectable.
Pixcellence wedding photography are based in London and Birmingham and most of their work is Indian wedding photography. See their website for more information.
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