Photography Business Cards
When it comes to photography business cards you have many choices available to you. However you need to be very careful when creating your business card because often times it is the first thing a prospective client or business will see. You want to make a good lasting impression but at the same time have the person want to ring you up. Factors such as creativity, market, font and general appearance need to be taken into account to make the perfect card to hand out to people. If you want some tips on how to make great photography business cards then all you need to do is simply keep reading.
Creativity is a great place to start when you design a business card. The people you are handing these cards out to will have many cards from other businesses and people looking to do business with them and if you want to stand out and make an impression this is the perfect place to showcase some of your artistic talents. All the other cards in the pile will likely be white, have the business name, a small logo and a phone number and email address. All clones of each other. Some good methods of standing out in the pack are to choose a color palette that is common to your work if you have one and use that as the base theme for the card. You can also throw up a sample picture on the back of the cards, after all a white backing on the card isn't going to do you any good you may as well use that space. Depending on your target market you may even want to design 2 different cards to hand out.
Photography Business Cards – Target Market
When designing photography business cards you want to firmly keep the target market in mind. Are you giving the card out to smaller businesses that like a more personal touch? Or are you going after the white whale and offering your services out to a massive corporation? Depending on the situation it is common to have 2 business cards because the requirements for each may vary greatly. When approaching a smaller business you would of course want to have your card stand out and showcase your artistic flair, something that shows them who you are and makes them want to call you up. However if you were to approach a major corporation you might want to tone it down a bit and simply use a professional looking card with a unique color palette. Font is also an important factor when designing your cards.
Photography Business Cards – Fonts
Font is such a small thing and yet such a huge factor on a business card. You might use the font as part of your personal flair to show that you're stepping away from the norm and are unique and different. However there is a big pitfall here that you should be mindful of. That is, your font needs to be readable. If a person grabs your card and they cannot easily see the text on it and read it fast then the likely-hood they are going to keep reading is very slim, especially if they have a big pile of cards to go through. Stick with the classics, print out test cards and see how easy they are to read and you can't go wrong.
Lastly a quick note on general appearance. When you have completed your card get a test card made up before you go and print thousands. A good idea is to look at the card from different angles and distances. Keep the clutter down if you can, you want the card to grab the targets attention but once they have it the focus should most likely be drawn to the text with your details. Keep it simple but showcase your talents and you will have good photography business cards every time.
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