STG Studios

Marketing Documents for Professional Photographers What Is Needed

When any new wedding photography entrepreneur starts out there is always a great deal of enthusiasm and this can lead to some unnecessary purchases early on. One of these is letterheads and marketing literature. It used to be the situation that you needed glossy leaflets, flyers, printed stationary, dear business cards, portfolio carriers and massive number of other leaflets like price lists, booking forms, contracts etc.

If you were to walk into your local print shop they'd readily sell you all of this. They might also charge you for drawing up logos, letterheads and brochures. It is straightforward to spend thousands of pounds on this because you feel you have got to contend with the other large players in the market.

Luckily , in the world of the global web, online marketing and with international access to cheap worldwide designers, much of this can be done from your own machine.

First there isn't any need to go to the local print shop for anything. Buy top of the range paper online and ensure that your business material is produced on the same top quality paper. Make sure envelopes match the quality and style of the paper.

Cash saving tip: If you've got a home printer (you are a snapper, right?). Then invest in an alternative, continual ink system. Instead of using the inks offered by the manufacturer you can fasten a big ink reservoir of nearly identical ink. Don't buy the replacement cartridges "they really are cheap and poor quality "go for a professional replacement system. It may cost a couple of hundred pounds, but it will save you thousands.

Designing designs, brochures flyers etc is easy. There and now a number of internet sites where independent designers hang out "they make their living manufacturing top of the range designs and they're really inexpensive "you see their other work and how they have been ordered by their clients. 3 great sites are: elance.com, fiver.com and oDesk.com

When you've your designs, you can do all of your printing from home, just when you want it "not need to purchase thousands of pages of letter-headed paper 'just in case'.

Finally business cards: In Britain there's a great web business card company called moo.com (yes actually) "they produce stunning cards which are idea for photographers as you may have a different image on each card "highly recommended".

Pixcellence are UK wedding photographers. They are experts in wedding photography London but also cover all the UK.

Digital Creator - Photography portfolio (Bella)

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