Is Professional Photography Dead? Getting Creative in Dallas-Fort Worth, TX
Are professional photographers becoming exinct? With digital cameras becoming so high-tech and readily available, and so much easier to use than the old days of film, it seems everyone these days is a photographer. Overnight photographers are popping up everywhere.
So where do we draw the line as a society as to what level of photography is worthy of payment, and how do we set boundaries between the true professional photographer worthy of our admiration and money, and the amateurs posing as a professionals?
The truth is the real professional photographers are still alive and well, but many are out of work, and many are frustrated.
The one area that can never afford to hand itself over to the amateur photographer is commercial photography. But with the economy struggling, the print industry declining, and many commercial photo studios not taking in high-dollar projects, many studios have closed their doors, and professional photographers are being forced into entirely new professions.
Large companies are still investing money into their advertising, but on much tighter budgets and on a much smaller scale. Gone are the extravagant days of high-dollar photo shoots with a large staff and catered lunches. Instead, these shoots are being replaced by more economical scaled down shoots with quick trips through the local drive-thru.
The Future of Commercial Photography
But with changes in technology and a bad economy, the industry must adapt.
One new company on the horizon in the Dallas- Fort Worth, TX. area is a direct result of the bad economy and current changes in the industry. Visual Advantages, LLC. , is not an agency, rather an independent commercial photo production company. The owner, Sallie LeBlanc, not only serves as shoot producer, but depending on the budget and shoot, also serves as stylist, and sometimes even the assistant. "I do not rent a studio nor have employees, so I am not under the same monetary constraint as other companies" said LeBlanc. "We are finding creative solutions to an ongoing need for great commercial photography, with the ultimate goal still always being happy clients and an amazing shoot."
Technology, in a way, has evened the playing field. "A small local business 5 years ago probably could not afford these professioanl photographers, but today they can. My business is making professional photography accessible to everyone, big or small. And with so many people using websites as their primary way to advertise, I see the need for these types of photo shoots becoming more prevalent. Plus, we are putting professional photographers back to work!"
Visual Advantages, LLC is 100% commercial photography,covering the categories of Fashion, Food, Architecture and Interiors, Concerts, Lifestyle, Corporate, and Product. http://www.visualadvantages.com
So is professional photography dead? Not necessarily. It is just going to take more creative people to recreate it and serve it back to the public in new and better ways!
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