
Food For Thought To Marketing Your Business
Author: Danielle Fahrenkrug
Article Source: MiNeeds.com, where consumers get competitive bids from Graphic Designers. Read reviews, compare offers & save. It’s free!
Article Link: http://www.mineeds.com/Santa-Barbara/DM-Conceptual-Design/Articles/Food-For-Thought-to-Marketing-Your-Business
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A. Does your business stand out from the crowd?
Credibility and reputation - Does your business have good correspondence within the same day & deliver on time every time - we live in a fast paced world.
B. Do you make the most of the customers you already have?
Send thank you notes
Show appreciation such as remembering names
Stay in touch - Christmas, Birthdays, Anniversaries
Ask for referrals - offer something for referrals (example: Buy1, Get 1 Free)
C. How do you generate free word-of-mouth advertising?
Press Releases
Awards
Radio
Ask people to tell others about your company
D. Try a few unusual ideas.
Mailers
Bumper stickers
Leave behinds
Promotional booths at events
Think outside the box, what YOU want if in the customers position
Offer employees prizes for competitions
E. Do you encourage your staff to build your business?
When talking WITH (not TO) employees, always use positive of what they are doing first.
Hold regular meetings, keeping communication open
Offer incentives based on results
F. Do you make it easy for people to buy from you?
Pick up the cost of a call
Send self stamped and addressed materials to make it easy if they need to return something to you
Be available, Kind and courteous
G. Do you have smart hitting promotional material?
Have brochures, business cards, informational booklets- and always have them with you
The bolder the heading, the bolder the response
Build creditability and good rapure with customers
And Last- Be CLEAVER AND CREATIVE - hit an emotion to grasp the customer and think like a customer. We are more apt to buy and use a product if there is some emotional connection (example: a great scent that reminds us of a pleasant thought- we are more likely to buy if the emotion is a good one!)
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Food For Thought To Marketing Your Business
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