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Attracting Attention To Your Trade Show Displays: Planning A Great Contest

One way to create excitement and attract visitors to your trade show booths is to organize a fun contest. How can you plan a contest that will help bring visitors to your exhibits in droves? Consider taking these steps and you'll have plenty of visitors - just make sure you have enough business cards on hand so you can give them to each of the attendees that come to your display.

Choose A Theme That Matches Your Company And Your Trade Show Exhibits

The theme for the giveaway should coordinate with your company and the theme of your trade show booths. For instance, if you sell photography equipment, your theme could have something to do with photographing special events or making people smile. The themes of your trade show displays are only limited by your own imagination so put your sales and marketing team to good use and do a little brainstorming.

How Many Prizes Do You Need?

Once you have the theme for your contest and your trade show displays, it's time to choose the prizes. For the photography themed business, you can give away items like camera lenses, digital editing software and even less expensive items like memory cards. Some businesses prefer to give everyone a prize and this is where items like USB drives imprinted with your company's logo can be useful.

If you're limited by your company's budget, consider giving away a service like photography lessons or a gift certificate to your store. With a little creativity, you can think of prizes that coordinate with your business and the theme for your booth, without breaking the bank.

How Will People Enter?

You're probably expecting a lot of visitors to your exhibits, but how will they enter your contest? Will you send out entry forms before the event and ask visitors to bring them in or will you have forms on hand? Whichever you decide, you want to make sure that your customers know that you're hosting a giveaway. If they don't know about it, they won't know that they should enter. Many businesses use these entries as sales leads cards so make sure to ask for the information you need such as name, phone number, web site, email address and the name of the company the customer is from.

Choosing The Winner

Choosing the winner is very important! If people don't think that you're actually giving out prizes, they'll be less likely to stop by your booth at a future event. You can require that winners be present, but it's better if you don't. Make sure to contact the winner within a week of packing up your trade show displays and consider announcing the winner on your company website, Facebook page or through your Twitter account.

Running a successful contest to attract people to your trade show exhibits can be easier than you think. If you're interested in driving traffic to your displays, a contest could be the way to do it.

About the Author

Chris Harmen is a writer for Skyline Exhibits MidSouth, a company that creates trade show displays in Bentonville. The company offers many designs, ensuring there are trade show exhibits in Bentonville for everyone.

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